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Maintaining Momentum During a Global Slowdown

You have spent countless weekends positioning your business, tweaking your product, perfecting your offer. Tirelessly sacrificing your free time, investing all your efforts into your passion, your dream, your wonderfully spectacular goal. You have built it and you're ready to reap the fruitful rewards when…

With little warning, literally overnight, the world suddenly changes. The rules were frantically rewritten, the access to your clients became extremely limited, and ‘business as usual’ abruptly and quickly held to a new definition.

So we are now faced with a new dilemma, on this precipice of the unknown; how do we maintain momentum during this global slowdown?

3 Key Activities for Your Business

As the dawn of the new norm brings the instability of fear and panic, the loss of predictable income, and limitation to your business, that are far outside of your contingency plans, you are left with two choices; sink or swim.

Your natural instinct is to survive, to thrive in the face of adversity and to shine in the glory of triumph.

That is the outlook needed to become a market leader in this new and uncharted climate.

As I amp'd up my activities, I knew there were 3 key activities that would prove to be the most effective and rewarding for my business. If done correctly, you will bring to fruition more than you’ve planned or desired, soon realizing there is hope and benefit to a global slowdown, for you and your clients too.

Action Item One - Stay Active on Social Media.

This is not the time to retreat, to panic or lower your voice. This is the time to be present, to lead, to inspire and draw attention to what you offer. But you can no longer do it in the pre-slowdown way. You will need to be creative in how you share your messaging.

Joint ventures- - cross promoting, hosting online meetups, offering free content of value, and being your true authentic self.

Remember, people are looking for a break from the perils they’re facing. Your business may offer the distraction they need and if done correctly, may just lift their spirits, turning them into a referral client, just because you stayed present in a time of crisis.

The Second Action Item - Podcasts

This is a strategy I began, with laser focus and determined intent, to be a champion of for 2020. My mission, be a guest- - on multiple podcasts shows each month of the year for the entire year.

This is not a simple task. It will take some planning, online networking, and campaigning to draw the opportunities to you. But now more than ever, people will turn to the power of the podcast to help them through these frightening times. People are looking for inspiration, motivation and solutions that will bring them hope.

Learning is suddenly a valuable currency and will be a game changing asset in this untrodden future.

Your Last Action Item - Blog What You Know

If the global slowdown gave me one gift, it was the gift of time. Time for my kids, time for my wife and time to write. There are many ways to share your writing. Many places to connect with your clients and help people with the solution you share.

With time comes curiosity, inquisitiveness, exploration; this is how they will find you. They will look for answers to questions they never had time to answer, until now. Your blog may be the golden nugget they were seeking, but didn’t realize where to find it.

This will drive people back to your website, Amazon page- -Amazon page, social media hub, or anywhere you direct them.

When you marry all three strategies together, in unison, you develop a magnetizing voice that will empower and inspire your audience to follow you and become a client.

This is how you maintain momentum during a global slowdown.

Author's Bio: 

W.T. Hamilton is the award winning author of the ONE Chapter Book, The Harsh Truths- - and the co-author of the Your Invincible Power- - book series. He is a business consultant, speaker and author helping driven entrepreneurs solve business problems One Chapter book at a time.

Maintaining Momentum During a Global Slowdown

Finding YOUR Courage in 2020

If you want to make big moves in 2020, you have to take risks. But taking risks isn't easy, and it puts most people in uncharted territory. Uncharted territory can, in turn, often feel dangerous and cumbersome. The human mind loves familiarity, as familiarity usually means safety in some form as well as access to resources. This love of familiarity is literally hardwired into our brains from childhood. During our evolution, those who could remember where water holes and predators were located, well, they had a better day!

Tossing all of this familiarity aside and deciding to take risks and think outside the box can be very difficult and feel scary. Yet, it is critical that you realize that this is exactly what you may need to do to reach whatever goals you have set for yourself. Taking bold and decisive action at the right moment in time may be what separates you from the fulfilling life you want and living a life that is less than what you dream. Oddly enough, walking away from the security of the known and into the insecurity of the unknown is likely what you'll need to do to achieve your goals and/or happiness.

Risks are not "one-size fits all" affairs. If you are not accustomed to taking any risks at all, then even a small risk may seem huge. Keep this fact in mind as you move forward. You need to first think about what the risk is you are contemplating and then measure that risk against reality. Will your business or livelihood go "down the drain" if you fail? Or is the risk in question a minor or medium risk move? Understanding the difference can go a long way towards helping you decide just how cautious you need to be. The greater the potential downside of failure, the greater your preparation must be, period!

Finding the courage to take risks and think outside the box often comes down to motivation. If you want or need more courage to take the steps you need to take to be happy, then step back and think about what motivates you. Fully understanding what it is that motivates you will help you get the courage that you need. You can use these motivating factors to help you zero in and stay focused during times of weakness.

In many situations, the consequences of not taking bold action are so unpleasant especially over the long haul that you are left with no option other than to act. If you can't imagine not taking bold action and changing the course of your life, then you should have all the motivation and thus all the courage you need. So don't be afraid to think big in 2020. Then go ahead and plan meticulously to make the most of your out of the box thinking.

Dr. Madeline Ann Lewis is the President/CEO of the Executive Women's Success Institute, an award-winning author, speaker and creator of the online course "Crack the Career Code: How to Lead With Confidence, Charisma, and Credibility." Contact Dr. Lewis through the website: https://www.exwsi.com or E-mail her at info@exwsi.com.

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