How I Found My First 3 Deals During Christmas 6 years ago

What will you be doing this Christmas? How did you spend your past Christmas period?

If you think Christmas is bad for business, think again.

6 years ago, I only just started investing in North of England. I had gone up a few times to do my ‘Field research’. And I finally knew what kind of properties I would want to buy – to achieve double digit return.

But came winter and Christmas was close. I was getting anxious as people were getting into the festive mood and I thought I would have to wait till the New Year to finally find my first deal in the North.

How wrong was I!

Despite my belief that there would be no business during Christmas, I booked my train tickets up anyway. I booked a few viewings with estate agents, and I also continued with my leaflet marketing campaign to access private sellers.

I remember I went up just after Boxing Day, and had 6 viewings lined up. I had already viewed up to 10 properties by then but none of the deals were quite up to my standard, both in terms of the financial return, and the other factors. I was starting to wonder if my criteria was too high, or my source of properties were wrong.

To my surprise, these 6 viewings went extremely well. The sellers were all motivated. In hindsight, I now understand that if a seller has to sell around Christmas period, he/she must be pretty motivated.

Long story short, I bagged 2 deals out of these 6 viewings during Christmas and they are still generating 13% return for me to this date. And shortly after the New Year, I started getting responses from my leafleting campaign as well. The sellers were also mostly pretty motivated. I managed to get another deal at 25% discount off market value out of these leads.

Who says Christmas means no business?!

The reality is that people tend to put off dealing with problems before Christmas so you get a surge of people who finally put their properties on sale. And people tend to overspend before Christmas, and it’s not until after Christmas that some realise they are financial trouble, which can only be resolved by selling their house. And family conflicts can get worse during Christmas, leading to a higher divorce or separation rate after…. In short, most people who sell during Christmas do so because they have to – so for them it’s more important to sell quickly with certainty rather than selling at the highest price. And if you can buy quickly with certainty, you are doing them a huge favour.

So now you know Christmas is great for business – what will you be doing this Christmas?

Have a great one!

Emma

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